How do you make your website articles stand out from the competition? The key is in writing quality content for your target audience.
Your number of followers will skyrocket by applying these 7 simple keys to writing website content.
#1. Know your Audience
Before you start writing, make sure you can answer the following questions:
- Who is my target audience?
- What are their needs and pains?
- What is important to them?
- What are their wants?
- What problem am I trying to solve?
- How can I build loyalty with my target audience?
- Bonus Question: How can I make money off solving their problems? (if you don’t take the time to answer this, then you won’t reach your earning potential).
The key is to take the time to know what it will take to get your audience from your website heading to doing your call-to-action. Know what is important to them, know what they value, use language familiar to them, know how to maintain their interest, show them that you understand them, and build trust with them. If you do this, then plan on having a lot of followers.
#2. Know the Difference Between Web Readers and Book Readers
Your website visitors have an infinite amount of information that can be retrieved within seconds. They are not visiting your website to sit by the fire and enthrall themselves in some literature like they would a good book.
Your visitors are hunting for information like a predator hunts its prey. They aren’t going to waste time reading your content unless they know they have come to the right place. They will do a quick scan to see if the information they want is on your website. If the information is there then they will continue reading, if not they will hit the back button and go somewhere else. Key Point: Your visitors are the predator and your content is the prey. Organize your content to be an easy catch for them.
#3. Put the Most Important Information First
In school when you wrote essays you started with an introduction, then had some body paragraphs, and then wrote a conclusion. In the conclusion you wrote well thought out concepts that tied the entire paper together. You will want to reverse this when writing content for your website. Give your readers the most important information first, then give them the background and details in the body of the article.
#4. Write for Scanners
Most visitors to your website are not going to take the time to read your content. Instead they will scan to see if your site has what they are looking for. The following things will help your visitors immediately understand what your page is about with a quick glance:
- Use short paragraphs
- Your heading should communicate what the article is about.
- Sub headings should summarize key points.
- Use descriptive image captions. Here are more ideas to make images SEO Friendly.
- Use bullet comments.
- Use bold for key points.
#5. Be Concise, Not Clever
I try to write as if I were speaking to a middle schooler. Not because my readers aren’t intelligent, but because at the time they’re reading they’re being flooded with information and being distracted with kids, coworkers, TV, etc. If you try to be clever, you are trying to get your readers to think. If they try to think with the information overload and all the distractions then you will probably lose them. Instead make your content clear, straight to the point, and in as few words as possible.
#6. Every Page is a Starting Point
When you pick up a book you start with page 1 and continue until the end. If you skip to page 50, you won’t have a clue what is going on. Your website should be the opposite. Visitors will start with any page on your site, not just your homepage. Make sure each page can give readers what they want without having to navigate elsewhere.
Make each page:
- Easy to scan.
- Easy to navigate.
- Easy to know where in the website they are.
- Have a call-to-action (visit another page, buy a product, join an email list, etc).
#7. Make Your Website Easy to Find
After you’ve done all you can to make your content perfect for your readers, it will all be for naught if they can’t find it. Remember that your audience is not looking for your articles; they are looking for a solution to their problems. Make your articles SEO friendly, easy to find in social media, and easy to share with their friends. Take these steps to ensure that when your audience looks for a solution to their problems… they find you.
Follow these 7 keys to writing website content to watch the number of your followers skyrocket. If you found this article useful, please like or share it.