Brainstorm Niche Ideas on Amazon

By | October 18, 2014

Find Niche Ideas on AmazonChances are if you’re reading this you are having trouble finding a profitable niche. Rather than pull your hair out looking for possibilities, I will show you how to brainstorm niche ideas on Amazon.


With this method you will literally find thousands of niche ideas on Amazon. Your problem won’t be finding a profitable niche, but in choosing between the many options.


So lets get started…


First, go to the Amazon homepage.


Hover your cursor over “Departments.” You will see about 10 niche ideas, but don’t stop there. Click on “Full Store Directory” at the bottom.

Brainstorm Niche Ideas on Amazon

This is what you will now see…


You now see a few hundred possible niche ideas.

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Pretty good, but we can turn every one of those subcategories into several hundred additional possibilities.


Now click on “Pet Supplies” under “Home, Garden & Tools.”

Internet Business Niches

You will see hundreds of possible niches under the “Pet Supplies” subcategories.

Amazon Niches 3

Under “Pet Supplies” you will see narrower subcategories on the top and sides. These are all possible niche ideas.

Internet Business Niches


Scroll down and you will see even more. So we’re done right?


No, there are more niches yet to discover and we can narrow our categories even further.


Now click on one of the subcategories on the top or sidebar and we can find more ideas.


Lets just click on the first subcategory on the top left. Under “Dogs,” click “Apparel & Accessories.”

Brainstorm Niche Ideas on Amazon

Now we have over a dozen more ideas. Look on the left sidebar, the images in the center, and links under “Dog Apparel & Accessories.”

Amazon Niches 6


You can see that with this technique to brainstorm niche ideas on Amazon you will have way too many ideas to possibly pursue them all. You can literally come up with thousands of ideas in just a few minutes. 


One thing that I really like about this method is that you are brainstorming niches with products that customers are already buying. Using this technique will not only give you endless niche ideas, but it will give you content and product review ideas as well.


While this method will give us more possibilities than we can possibly imagine, we should do more analysis before we settle on a niche.


Check out Internet Business Niches to help decide on the most profitable one. Other things that you need to consider are:

  1. Who is my audience?
  2. What are my audience’s passions, problems, and interests?
  3. What are the money making solutions to my audience’s problems?

Thanks for reading. If you have any questions leave them in the comments section and I will get back to you.


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